22–24 February 2027
Start
Feb 21, 2027 at 10:00 PM
End
Feb 24, 2027 at 9:59 PM
Dates: 22–24 February 2027
Trade show: 23–24 February
Venue: Sandton Convention Centre, Johannesburg
Owner: South African Tourism
Meetings Africa connects international and local event buyers with Africa’s business-events destinations, products and services.
The exhibition is relevant to planners considering African locations for conferences, meetings and incentive programmes, and to suppliers seeking relationships with corporate and association buyers.
Participating businesses include destination specialists, professional conference organisers, stand builders and technology partners.
Programme highlights
Hosted-buyer participation
Applicants undergo qualification. Flights, accommodation and tour experiences may be available depending on the hosting category awarded; benefits should be confirmed during acceptance.
For suppliers, the event offers access to buyers specifically considering business in Africa.
Official event information, programme and participation options
Trade show: 23–24 February
Venue: Sandton Convention Centre, Johannesburg
Owner: South African Tourism
Meetings Africa connects international and local event buyers with Africa’s business-events destinations, products and services.
The exhibition is relevant to planners considering African locations for conferences, meetings and incentive programmes, and to suppliers seeking relationships with corporate and association buyers.
Participating businesses include destination specialists, professional conference organisers, stand builders and technology partners.
Programme highlights
- 22 February — BONDay: Business Opportunity Networking Day, featuring education, industry discussions and networking. Some association activities are invitation-only.
- 23–24 February — Trade show: Exhibitor meetings, buyer appointments and supporting networking activities.
- Sustainability Village: An opportunity to meet and support local craftspeople and explore locally produced goods.
Hosted-buyer participation
Applicants undergo qualification. Flights, accommodation and tour experiences may be available depending on the hosting category awarded; benefits should be confirmed during acceptance.
For suppliers, the event offers access to buyers specifically considering business in Africa.
Official event information, programme and participation options
